RECAP: We are loading a truck for Ukraine

#westandwithukraine

Last Thursday we received the hopeful news: our team was able to organize a truck that would transport humanitarian aid on its way to Ukraine.

Our co-founder Alisa and the entire PURELEI team immediately got really excited. In addition to donating a fixed sum to the Ukrainian Humanitarian Fund, this meant that we would actually be able to manage and see where our donations would go, and it also meant giving everyone else who wanted to help the opportunity to do so. Then everything happened very quickly. We were overwhelmed by the positive feedback. The moment we broke the news, people started showing up, bringing warm blankets, hygiene products, baby food and other urgently needed items to the Ukrainian crisis areas. We recognize that our social media reach comes with great responsibility and we are always happy to use it for good.

The more we share, the more we have.

If you have the opportunity to visit a fundraising center near you, go there. It feels so good to actually do something with your own hands. From what we've heard, it's important that the food you bring has a shelf life of at least 6 months and that clothing is only in good condition. Additionally, the materials needed can change overnight, so ask the collection points what they have collected so far and what they need most.

Aloha morning

If you've been following our journey for a while, you probably know that we love supporting fundraising campaigns that support various causes and organizations worldwide. While we always like to give back to Hawaii, the islands that inspire us the most, we also always try to support the people who need help the most. With our new Power Woman accessories, launched today, March 8th, on International Women's Day (or as I prefer to call it, "Anti-Patriarchy Day"), we want to raise even more money to support people fleeing the war in Ukraine. That's why we decided to host one of our most dedicated fundraising campaigns in PURELEI's history and donate 100% of the net proceeds to an international charity that supports such a cause. I will link you the accessories below if you want to shop with a warm heart today.

Sending you lots of love and peace

Love

Lauri